Back to Home
How to Handle Market Volatility: Understanding the Fear and Greed Cycle

How to Handle Market Volatility: Understanding the Fear and Greed Cycle

When you invest in the stock market, there's one thing you'll inevitably face: volatility. Some days the market surges, other days it plunges. In the face of this volatility, many investors panic or make poor decisions.

Today, I'll help you understand the true nature of market volatility and show you how to respond wisely.


📉 Why Do Markets Go Down?

To understand why markets decline, we first need to understand how stock prices are determined.

Back to the Lemonade Stand Example

Imagine a lemonade stand that generates $1,000 in annual profit. We agreed to buy it for $10,000, expecting a 10% return. This represents a P/E ratio of 10.

But here's the problem: This P/E multiple doesn't stay constant. It bounces around wildly based on investors' moods and emotions.


📰 One News Article Can Cut Value in Half

Imagine this scenario. You're about to buy the lemonade stand for $10,000 when you see this headline:

"Amazon Acquires Lemonade Company, Plans to Offer Free Lemonade to All Prime Members"

Would you still want to pay $10,000?

When Fear Takes Over

  • A giant competitor (Amazon) enters the market
  • Uncertainty about future profits increases
  • 10% return is not enough to compensate for this risk
  • "I need at least a 20% return"
  • P/E drops from 10 to 5
  • Stand value: $10,000 → $5,000

One news article cut the value in half.


📈 Conversely, Value Can Double

Now imagine the opposite headline:

"Rhode Island Outlaws New Lemonade Stands. Existing Businesses Grandfathered In"

The government essentially created a monopoly. No new competitors.

When Greed Takes Over

  • Competition worries disappear
  • Confidence in future profits increases
  • "10% return is too high, 5% is fine"
  • P/E rises from 10 to 20
  • Stand value: $10,000 → $20,000

One news article doubled the value.


🎭 The Fear and Greed Cycle

What changed in both scenarios? The business was exactly the same. What changed was investor perception.

SituationInvestor EmotionP/E ChangePrice Change
Bad newsFear 😱DeclinesDeclines
Good newsGreed 🤑ExpandsIncreases

This is a predictable, repeating pattern:

  • Fear → Market prices decline → Eventually turns to greed
  • Greed → Market prices rise → Eventually turns to fear

This cycle repeats again and again.


📊 Major Market Crashes in the Last 100 Years

Over the past century, we've experienced numerous market crashes:

YearEvent
1929Great Depression
1940sWorld War II
1970sOil Crisis
1980sInflation Crisis
1987Black Monday
2000Dot-com Bubble
2008Financial Crisis
2020COVID-19 Crash

In every case, something was going wrong in the world, causing months or years of dramatic price declines.


📈 Declines Are "Normal"

Here's the surprising truth: Declines are perfectly normal.

Annual Decline Frequency

According to JP Asset Management's chart showing S&P 500 annual returns (black line) and intra-year maximum decline (red dot):

  • Even in years with big gains, 10%+ declines are common
  • This isn't the exception—it's the rule

Decline Frequency Statistics (Since 1928)

Decline SizeFrequency
5% or more95% of years
10% or moreAbout once per year
20% or moreAbout once every 4 years
30% or moreAbout once per decade
50% or moreA few times per century

🔄 Why Do Markets Recover?

Declines are easy to understand—there's always something big happening in the world. But why do markets recover?

1️⃣ Corporate Innovation

During crises, companies adapt, develop new products and services, and eliminate dying divisions.

2️⃣ Corporate Consolidation

When weak companies die or struggle, strong companies acquire those businesses or customers.

3️⃣ Government Support

Governments provide stimulus, and central banks lower rates to stimulate borrowing and growth.

4️⃣ Population Growth

Even during declines, population continues to grow, naturally increasing demand for goods and services.

5️⃣ Earnings Recovery

Corporate earnings that declined during downturns eventually bottom out and start recovering.

6️⃣ Stock Buybacks and Dividends

Even in tough times, profitable companies buy back stock and pay dividends, supporting share prices.

7️⃣ Investor Confidence Returns

Once prices start rising, investor confidence returns, which raises prices more, bringing even more confidence.


📊 The Long-Term Trend of US GDP

Look at US GDP over the last 80 years. The long-term trend is up and to the right. The gray bar periods represent extreme economic stress, but look at the long-term trend. Even during those stressful periods, GDP continued to grow.

This is why markets recover.


💡 The Wise Investor's Response: Be Like Aaron

Remember Aaron from the beginning of the video? Aaron invested a fixed amount every month regardless of what was happening in the news.

  • $400/month consistently in good times and bad
  • Bought at market tops AND market bottoms
  • Consistent investing = dollar-cost averaging

📜 Benjamin Graham's Famous Quote

Warren Buffett's mentor said:

"In the short term, the market is a voting machine—driven by popularity. But in the long term, the market is a weighing machine—it weighs the profitability of corporations."

This is the key. Short-term, emotions drive the market. Long-term, actual corporate profits drive the market.


❌ Stock Market Myths Debunked

Myth 1: "Investing is only for the wealthy"

❌ Wrong. Anyone can start today. Investing isn't for the wealthy—it's how ordinary people become wealthy.

Myth 2: "You need to time the market"

❌ Wrong. Consistent investing in good times and bad outperforms market timing.

Myth 3: "Stocks are risky"

❌ Partially true. Short-term, yes. But long-term, stocks are extremely safe—the only asset that consistently beats inflation.

Myth 4: "Bonds are safer than stocks"

❌ Wrong. Bonds are less volatile, but long-term, stocks are actually safer.

Myth 5: "Sell when the market drops"

❌ Wrong. Markets recover over time. Selling locks in losses and misses the recovery.

Myth 6: "You need a financial advisor"

❌ Wrong. You can manage your own money. No one cares about your money more than you.

Myth 7: "You need to watch the market"

❌ Wrong. Buy and hold index funds long-term, and you don't need to worry about short-term prices.


⚠️ Common Investing Mistakes

Mistake 1: Trying to Time the Market

It's extremely difficult. Just invest consistently every month.

Mistake 2: Not Diversifying

Don't just buy a handful of tech stocks from Reddit. Diversify your assets.

Mistake 3: Selling When Markets Get Volatile

That's exactly the wrong strategy. Selling during volatility only locks in your losses.

Mistake 4: Ignoring Fees

Don't ignore fees. Keep them as low as possible.

Mistake 5: Failing to Rebalance

Once a year or every three years, make sure your portfolio matches your desired risk profile.


💰 When to Sell Stocks

Selling is much harder than buying. But there are valid reasons to sell:

1️⃣ When the Investment Thesis Changes

Technological disruption, management changes, product popularity decline, margin deterioration

2️⃣ Emotional Reasons

If your portfolio is unbalanced, you can't sleep at night, or you're checking prices every minute

3️⃣ Tax Purposes

Selling losing investments can provide tax benefits

4️⃣ Life Priority Changes

Home purchase, kids' college, marriage, divorce—life changes


🏦 Taxes When Selling

Taxable Accounts

  • Short-term gains (held < 1 year): Higher tax rate
  • Long-term gains (held > 1 year): Lower tax rate
  • Losses: Deductible up to $3,000/year from income

401k

  • No immediate taxes on selling
  • Only taxed on withdrawal

Traditional IRA

  • Tax-deferred
  • Taxed only when withdrawing

Roth IRA

  • After-tax contributions
  • Tax-free withdrawals if rules are followed

✨ Key Takeaways

How to respond to volatility as an investor is simple:

  1. Accept that declines are normal
  2. Understand the fear and greed cycle
  3. Invest consistently like Aaron
  4. Maintain a long-term perspective
  5. Don't react to short-term news

As Benjamin Graham said, short-term the market is a voting machine, but long-term it's a weighing machine. Time is on your side. 🌟

© 2026 Ecconomi. All rights reserved.

시장을 읽는 새로운 시선